Baltic Sea Food - B2B distribution model supporting local food sector in Baltic Sea region rural areas
Local food producers and farmers in BSR rural areas are mainly small family businesses, who prefer to organize the sales through face-to-face contact and by phone. They 're often not able to sell their products to big wholesale companies or supermarket chains because of limited production volumes and higher price comparing with large producers. Therefore their access to catering, food processing and retail sector is complicated. The market area of local food producers is usually their own home region. The objective of current project is to design a sustainable and transferable business model for B2B distribution applicable for local food nets established by local food producers and prov iders in BSR rural areas. The model enables to establish smooth short supply chains in local and regional level offering opportunities for growth and improved business performance to SME's acting in local food sector in rural areas. The business model is designed using the best available competences and current experiences of local food nets in implementation of B2C and B2B solutions. The B2B distribution model is tested in 12 pilot regions in BSR area in cooperation with local food networks and organizations (SME's/cooperatives/NGO 's/farmers unions etc) responsible for organiz ing delivery and logistics of local food. As the level of technological innovation in local food sector is rather weak, then local food nets and distribution organizations in project area are encouraged to take advantage of ex isting e-platforms facilitating B2B distribution in local food sector. Partners will promote and highlight new business opportunities provided by B2B distribution model to all local food networks in project area.
Baltic Sea Region 2014-2020
Project focus area