Electrical Motor Active Driving, e-MAD

Carbon dioxide is considered as one of the most significant environmental emissions. The industrial sector has already taken various measures to limit the level of CO2 emissions. Transport is the main target of CO2 emission limits. Due to new transport CO2 emission regulations and tax treatment, hybrid (HEV) and Electric (EV) vehicles have become very popular in Europe in recent years. As demand grows, the supply of EV and HEV cars from all major international car manufacturers is increasing and growing all the time. This has increased competition in the electronic vehicle market.



However, there is one area in this market where we can talk about specialized product segments, namely sports, super and rally cars. The market for the maximum performance of the special cars is small, but the price of vehicles compared to the standard cars is remarkably high. This market segment is also quite young and there is no clear market leader(s) in the market.



The popularity of electric vehicles and the inevitable disappearance of the internal combustion engine (ICE), superseded by the electrical power lines still requires a lot of work and numerous challenges are ahead. e-MAD (Electric Motor Active Drive) responds to at least one significant challenge in this transformation; the new electric motor which is capable to operate in active driving style without losing its prowess even in continuously repetitive acceleration and braking (during which the vehicle battery is charged). Unlike contemporary e-motors, which can only operate at peak power for short periods, the e-MAD can operate at peak power almost without time restrictions. It offers significant advantages over conventional solutions, especially when a vehicle requires a high-performance specification within the limited space.