-is able to apply appropriate tools to critically identify and establish a new collaborative international market opportunity
-is able to utilize strategic thinking to approach and develop a contemporary international market opportunity
-is able to create and present an innovative solution to their strategic international market opportunity and address the relevant risks
LAB University of Applied Sciences, E-campus
- apply appropriate tools to critically identify and establish a new collaborative international market opportunity
- utilise strategic thinking to approach and develop a contemporary international market opportunity, including tactical choices about product, pricing, distribution channel and communication
- create and present an innovative solution to their strategic international market opportunity and address the relevant risks
- Group work - there will be a course project
The company environment analysis, the strategy development process, development of a business model to full-fill the company strategy, the strategy implementation process, measuring the success of strategy implementation, alternative approaches to the traditional strategy process.
Customer Relations and Marketing course
5.2.2021 Overview of course
11.2.2021 @ Group members, product, and country to be added into a wiki in Moodle - direction and why this is your focus
11.3.2021 @ 23.00 Assignment one returned.
12.3.2021 Assignment one presented, 10 minutes per group
23.4.2021 @ 23.00 upload assignment two for comments.
30.4.2021 @ 23.00 Comment on three other teams work.
7.5.2021 Final presentations are 20 minutes focusing on the practical specifics of the assignments, An electronic version of both reports and presentation are uploaded to Moodle.
Video files 40%
Commenting and participation 20%
The places of the open UAS courses are allocated on a first-come first-served basis. Please note that the registration is binding.