Measuring Customer Experience

Learning objectives of the course
The student is able to
- choose customer experience metrics suitable for set objectives
- plan and implement customer experience measurement
- utilize the data gathered on customer experience to develop business operations

Principles and challanges of measuring customer experience, different ways to measure and set metrics, test and "validate" meaning of measurements (and utilize the data). Plan and carry out measurents.
Toteutusaika
21.01.2021 - 29.04.2021
Laajuus
5 opintopistettä
Opetuskieli
Englanti
Toteutustapa
Verkko-opiskelu
Paikka

LAB University of Applied Sciences, E-campus

Hinta
75 euros (VAT 0 %)

The schedule for the course can be found from our online scheduling programme TimeEdit => 'Timetables of courses' => Etsi 'Toteutus' => use the individual course code: LI00BI65-3005

Tavoitteet
The student is able to
- choose customer experience metrics suitable for set objectives
- plan and implement customer experience measurement
- utilise the data gathered on customer experience to develop business operations
Toteutustapa ja opetusmenetelmät
Online course

There will be online sessions that require attendance. Work is mostly done in teams. Reflecting and dialogue about work done is big part of the course.
Ryhmäkoko
2
Opiskelumateriaali
All material will be available online
Opettaja
Pasi Tiihonen
Arviointiasteikko
1-5
Arviointimenetelmät
Grading and assesment will be based on returned work and self and peer evaluations.
Ilmoittautuminen

The places of the open UAS courses are allocated on a first-come first-served basis. Please note that the registration is binding.

Ilmoittautumisaika
-
Peruutusehdot
The registration is binding. If the registration is cancelled during the registration period, there are no cancellation charges. If the registration is cancelled after the registration period but before the stated start date, a 50% cancellation charge applies. If the registration is cancelled after the stated start date or not cancelled at all, the full price will be charged. Cancellations must be made in writing to avoinamk@lab.fi

Avoin AMK
avoinamkatlab [dot] fi